Optimizing networking for lawyers with CARTLY
Acquiring new clients is a constant challenge for lawyers. While some sophisticated clients conduct quasi-tenders to select a firm, the majority are acquired through networking. Effective networking is therefore a key element in the customer acquisition process.
All lawyers have at least one business card. Some even have several, for example in different languages. Beyond their primary function of exchanging contacts, business cards enable lawyers to distinguish themselves by highlighting their skills and the identity of their firm.
Business cards are used on a wide variety of occasions in contexts not always anticipated. They are often exchanged during the first client meeting, during the aperitif served after a forum bringing together providers and clients, but perhaps also after a furtive exchange in the street where the lawyer has been stopped. To make sure they don’t miss a single opportunity, lawyers need to carry their business cards with them at all times.
And yet, how many times have you been faced with that sometimes embarrassing situation where you’ve reached into all the pockets of your jacket only to find that they are empty? That you forgot to take your cards with you when you changed your suit in the morning? That you only found an old map with outdated information? Or that the only card you’ve ever had your hands on has spent so much time in your pocket that you don’t dare give it away?
These situations are all potentially wasted professional opportunities due to the physical condition inherent in paper business cards.
However, there is one thing that lawyers do not forget and always have with them: their smartphone, an indispensable work and communication tool. Digital business cards are with you at all times on your phone. With CARTLY, you create and manage your business cards via your phone. They appear on your home screen and in your Apple or Google Wallet. Their sharing, ultra simple, is done directly on your mobile by multiple means (QR code, WhatsApp, SMS, email, Airdrop, etc.).
However, a business card is only useful if the recipient keeps it and makes sure they can get their hands on it in a timely manner. With a paper card, nothing is so sure as it is customary to slip it mechanically into a pocket after receiving it, at the risk that it ends up in the washing machine. Thanks to the digital business cards, your contacts can save your information directly in their directory and have access to it everywhere and at any time.
In addition, paper business cards offer limited information to what can be printed on their surface. Digital business cards contain much more, such as a link to your firm’s website or LinkedIn account, access to a recently published legal article, or a video clip of the last conference you attended.
Moreover, where traditional cards become obsolete and have to be thrown away, digital business cards are infinitely scalable to be permanently updated and follow you throughout your career. With digital business cards, you can easily change your information after being promoted to a senior associate, becoming a partner, or even after acquiring a new title.
But there is more! CARTLY allows you to observe and follow the development of your networking through the statistics of your exchanges. This tool is very helpful in deciding how to optimize your networking by putting your energy where it is most needed.
CARTLY offers wrinkle-free, scalable virtual business cards that can be exchanged in a variety of ways directly from your phone, and are designed to last with those with whom you share them, all with the aim of boosting your network.